Leigh Brown & Associates

4 P's of Marketing

The 4 P’s of Real Estate Marketing

This ain’t a kitchen.  This is our conference room, designed around the queen of Pinterest before there was the internet, Mrs. Betty Feezor.

Selling your home in North Carolina can be a stressful experience.  In order for your most important asset to be sold for top dollar and reach the right consumer, it is paramount that you understand how your home should be marketed.  It’s time to go to school!

The four P’s of marketing are the foundation for how your realtor should build a strategy towards selling your home.  Your realtor should treat your home like it is THE most important item on their agenda.  My team rocks and this is our number ONE goal!

The 4 P's of Marketing

The four P’s are pretty dang simple to understand.  The first P is Product.  This is your baby, your gold nugget, your whole enchilada! The property that you are selling must carry its perceived value in the staging of the home.  There are many statistics to support the critical importance of a properly presented home, and we can throw them at ya if tempted! Staging and presentation is everything to sell the product to a prospective buyer.

The second P is Price.  Don’t you dare let your realtor determine your price point based on a ‘price per square foot’ calculation!  That outdated method will get you outdated dollars! The price point on your home should be a total calculation and this perceived value should be compared to other homes in the same neighborhood.  You should have realistic expectations and arrive at a price point that is workable for all involved. 

The third P is Placement.  This is definitely the most straightforward to understand, but usually the most lacking aspect of marketing a home.  Where will your listing be found? Which websites will carry your home? Will your home appear in the first page of search results? Your realtor should be able to walk you through this step-by-step.

The final P is Promotion.  How will prospective buyers learn about your home? How accessible is your home to other agencies across North Carolina and the United States as a whole? Have your realtor take you through the strategy and timeline of the promotion of your property.

Our team of qualified realtors is highly skilled in each of the 4 P’s Having a top-market home is only a small percentage of the effort.  The real magic happens when the 4 P’s are cleverly integrated into the total effort of the sell.  At Leigh Brown & Associates… we are the magicians!

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